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CELEBRATING 50 YEARS IN EUROPE

KUBOTA AT 50:
A LEGACY OF INNOVATION
AND COMMUNITY

Welcome to the official website celebrating Kubota’s 50th anniversary! Join us in celebrating half a century of innovation, dedication, and community building.

This milestone marks not only our longevity but also the enduring relationships we’ve forged with the Kubota community. Explore the journey that brought us here and discover the impact Kubota has had over the past five decades. Thank you for being a part of our story. Here’s to 50 years of growth, excellence, and shared success!

  • History

    journey through time: kubota's evolution over decades

    Explore the remarkable evolution of Kubota as we trace our journey through the decades. From our humble beginnings to becoming a global force, this section is a testament to the key milestones and transformative moments that have shaped Kubota's history.

    Discover how our commitment to innovation, quality, and community has propelled us forward, creating a legacy that spans over 50 years. Join us on this captivating odyssey through time and witness the growth that defines Kubota's enduring success.

    1890 - kubota begins

    1890

    kubota begins

    At the tender age of 19, Gonshiro Kubota embarked on an extraordinary journey, laying the foundation for the Kubota Corporation by establishing a foundry.

  • History

    Revolutionizing Agriculture and Industry: Kubota’s Pioneer Kerosene-Driven Engine

    The advent of Kubota’s first kerosene-driven engine marked a groundbreaking moment in the realms of agriculture and industry. This technological innovation not only set a benchmark but also reshaped the landscape of farming and industrial practices.
    1922 - FIRST KEROSEN -DRIVEN ENGINE

    1922

    FIRST KEROSEN

    Explore the intricate details of this transformative milestone, where Kubota’s commitment to pushing boundaries and enhancing efficiency became evident.

  • History

    Innovating Farming Practices: Kubota T15 Pioneers Ride-On Tractor Technology in Japan

    The Kubota T15 tractor revolutionizes Japanese agriculture with advanced technology and unparalleled efficiency, marking a milestone in the industry."
    1960 - first ride on tractor in Japan

    1960

    first ride on tractor in Japan

    With the first ride-on tractor in Japan, the Kubota T15, Kubota takes agriculture to a new development stage.

  • History

    Introducing the KH-1 Mini Excavator for Effortless Precision in Tight Spaces

    Embracing the bustling energy of urban landscapes, Kubota pioneers a new era of efficiency and precision with the introduction of the KH-1 Mini Excavator. As cityscapes evolve and space becomes increasingly limited, this compact powerhouse redefines the possibilities for gardeners and horticulturists alike. Designed to navigate the tightest of spaces with ease, the KH-1 empowers professionals to sculpt, dig, and cultivate with unparalleled precision, ensuring every corner of urban greenery thrives. With its innovative technology and ergonomic design, Kubota continues to lead the way in urban landscaping, transforming concrete jungles into flourishing oases of green.
    1973 - Kubota moves into the cities

    1973

    Kubota moves into the cities

    With the compact mini excavator KH-1, Kubota makes working in confined spaces easier for gardeners and horticulturists.

  • History

    Kubota Makes European Debut: Establishment of First Sales Company in France

    Kubota establishes its inaugural European subsidiary in France, signaling a significant expansion into the European market for the renowned agricultural machinery manufacturer.
    1974-Foundation of first Sales Company in Europe

    1974

    Foundation of first Sales Company in Europe

    The first European subsidiary of Kubota is founded in France.

  • History

    20 Million Engines Powering 50 Years of European Success

    Kubota's monumental achievement of producing 20 million engines is not just a numerical milestone; it symbolizes the profound success and unwavering commitment that the company has demonstrated over 50 years in Europe. Each engine represents not just mechanical prowess, but a testament to Kubota's dedication to innovation, quality, and customer satisfaction. This milestone speaks volumes about Kubota's position as a leader in the industry, driving forward with determination and excellence.
    2002 - Kubota surpasses a magic number

    2002

    Kubota surpasses a magic number

    The production of 20 million engines speaks a clear language for the success of the company.

  • History

    Welcoming Kverneland Group into the Family

    In a strategic move to broaden its global footprint and enhance its agricultural offerings, Kubota proudly announces the acquisition of Kverneland Group, a renowned Norwegian manufacturer of agricultural machinery. With this union, Kubota not only expands its range of implements but also solidifies its commitment to delivering innovative solutions to farmers worldwide.
    2011 - Kubota acquires KVERNELAND GROUP

    2011

    Kubota acquires KVERNELAND GROUP

    By taking over the Norwegian agricultural machine manufacturer, Kubota expands its range of implements.

  • History

    Kubota's Innovation Thrives in Europe: Unveiling €55 Million Investment in R&D

    With a bold vision for the future of agricultural innovation, Kubota Corporation announces a landmark investment of €55 million in a cutting-edge Research and Development Center in Europe. Strategically situated in France, this state-of-the-art facility signifies Kubota's unwavering commitment to pioneering advancements in agricultural technology.
    2018 - KUBOTA INVESTS IN NEW EUROPEAN R&D CENTRE

    2018

    KUBOTA INVESTS IN NEW EUROPEAN R&D CENTRE

    Kubota Corporation invests €55 million in a new R&D Center in Europe. The new site is located in France and is fully operational in 2020. The company also opened in 2019 the Innovation Center for Europe in the Netherlands.

  • History

    Kubota Fortifies European Operations with Launch of New Parts Centre in France

    In a strategic move to bolster its European operations and enhance its parts supply system, Kubota proudly unveils its newest addition: the European Parts Centre (EUPC) located in France.
    2022 - KUBOTA OPENS NEW EUROPEAN PARTS CENTRE IN FRANCE

    2022

    KUBOTA OPENS NEW EUROPEAN PARTS CENTRE IN FRANCE

    Kubota opened a new European Parts Centre (EUPC) in France as a means to stregthen its European parts supply system.

  • History

    Start of works for new European headquarters

    The second week of April the highest and final beam was placed on the new Kubota European headquarters in Nieuw-Vennep, the Netherlands.

    2024 - Topping out ceremony of the new Kubota European Headquarters

    2024

    Topping out ceremony of the new Kubota European Headquarters

    This new modern site will host various European central services and it is expected to be finalised in February 2025.
OUR MISSION

FACING CHALLENGES WITH CREATIVITY AND COURAGE

Explore how Kubota, throught innovative solutions and unwavering determination, confronts obstacles head-on. Join us on a journey where challenges become opportunities, and where creativity and courage are the driving forces propelling us toward new horizons. Discover the stories of resilience that define Kubota´s spirit in facing challenges with unparalleled creativity and unwavering courage.

FOOD

Contributing to the abundant and stable production of food by streamlining of agriculture.

WATER

Contributing to supply and to restore reliable water by enhancing water infrastructures.

ENVIRONMENT

Contributing to create and preserve a comfortable living environment by enhancing social infrastructures.

  • “Celebrating 50 years of Kubota in Europe”

    I am honoured to acknowledge the resilience and innovation that have defined our journey. As President of Kubota Holdings Europe, I extend my deepest gratitude to our dedicated team and loyal customers, dealers, distributors and partners in the region. This milestone marks not only our past achievements but also the exciting chapters we’ll script together in the years ahead. Here's to 50 years of excellence and a promising future for Kubota in Europe.
    Yasukazu Kamada

    Yasukazu Kamada

    President of Kubota Holdings Europe
OUR SPONSORS

PARTNERS WHO ARE ALWAYS BY OUR SIDE

Kubota takes pride in acknowledging and thanking our loyal business partners who have been an integral part of our sucess throughtout this incredible journey. Throught their unwavering support and constant collaboration, we have archieved significant milestones and built a strong community within the industry.

Michelin, the leading mobility company, is working with tires, around tires and beyond tire to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences.

Broekman Logistics is an all-round logistics service provider with customised end-to-end supply chain solutions in the Machinery, Industrial and Chemical markets, with an annual turnover of around 250 million EUR and 1,000 employees worldwide. With a strong asset-base in terminals and warehousing in Europe and Asia, we provide freight forwarding, contract- and port logistics, and value-added services.

Channelfret is a major transport partner for Kubota over 30 years. We are specialists in the transport of agricultural equipment in Europe.

NX Group brings customers’ possibilities to reality.
There are often many solutions, but only one way is the way.
We use our determination to find the best way to overcome hurdles and take our customers across the finish line.

Sell more to customers locally. Transform your marketing results by combining local digital marketing solutions with our automated customer acquisition platform.

Showell is the all-in-one sales enablement platform to manage, find, present, share, and track your sales content. Our tool boosts sales and marketing teams’ productivity with world-class product and service.

Recommend a responsible, innovative and measurable media object strategy, coherent with social & environmental issues.

TotalEnergies is a leading global manufacturer and marketer of lubricants, with 42 production sites around the world and more than 5,800 employees in 160 countries. TotalEnergies’ Lubricants division offers innovative, high-performance and environmentally friendly products and services, developed by its R&D centers, which employ over 130 researchers. TotalEnergies’ lubricants division is a key partner for players in the automotive, industrial and marine markets.

VOICES WITHIN
VOICES WITHIN

PERSPECTIVES ON OVERCOMING CHALLENGES

In our testimonial section, Kubota customers, dealers, distributors and employees candidly share their insights and experiences regarding the challenges our company has faced. These testimonials offer a unique glimpse into the daily triumphs and hurdles encountered by our dedicated team.

More videos

  • Luca Romagnoli

    Sales Manager Kubota Italy, Tractor Business

  • Charlie King

    Managing Director

  • Anette Herr

    Marketing Specialist Tractor Sales & Marketing

  • Bridget Morris

    Placement Student

  • Julian Payne

    Company Director

  • Julián Panadero

    Kubota Employee

    Linkedin

  • Holger Tschischkale

    Sales Manager Engine Sale & Service

  • Bernabé García

    guillermo garcía muñoz - chief financial

    Linkedin

  • Susan Forgie

    After Sales Manager - D.A. FORGIE

    Linkedin

  • Michal Pozniak

    General Manager

  • Gordon Smith

    Product Manager - Construction - KUK

  • HBT ROLTRAC

    Kubota Dealer

  • “The market receives Kubota engines well, it's a no brainer”

    JEFF HAINES | Dragon Equipment

  • “Over these years, I've never had any issues with Kubota.”

    José María Herrero | Almond Club

  • “Kubota stands out for its quality and the guarantee it offers on its machines.”

    Karl Mensing | Garten und Landschafsbau

  • “KUBOTA STANDS OUT FROM OTHER MANUFACTURERS FOR ITS RELIABILITY”

    Amy Underwood | John Underwood Plant Hire

  • “Kubota tractors are very reliable, economical, powerful and durable”

    Roman Lorang | Wagner Motorgeräte

  • “KUBOTA HAS BEEN A VALUABLE PARTNER THROUGH OUR DIVISION WITH EXCAVATORS”

    James Anderson | Gap Power Solutions

  • “KUBOTA SETS ITSELF APART BY THE QUALITY OF ITS PRODUCTS, ITS COST OF OWNERSHIP”

    Jim Longstaff | Clements Plant Hire

  • “Kubota helps us achieve our goal by providing fabulous equipment and service.”

    Jeremy Fish | Ardent Hire Solutions

  • “Kubota machines excel in capacity and power.”

    Kieron Read | Reynolds & Read

  • “Kubota provides us with long-term warranties on our machines.”

    Matt Trevail | Trevails Plant

  • “Kubota provides reliability and high-quality standards.”

    Simon Luscombe I Luscombe Plant Hire

  • “Kubota has made my life much easier in the workplace.”

    Enrique Manito | Haciendas Bio

ICONIC CUSTOMERS

INSPIRATIONAL STORIES OF COLLABORATION WITH KUBOTA

From farmers who have transformed their crops to businesses optimizing their operations, these narratives spotlight the lasting impact Kubota has had across diverse sectors.

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CUSTOMERS IN EUROPE
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CUSTOMERS IN WORLD
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ACHIEVEMENTS

EVERYDAY, EVERYWHERE,
OUR WORLDWIDE GROUNDWORK
FOR TOMORROW

Kubota´s recent substantial investments aimed at advancing in the European and global agricultural markets underscore our commitment to overcoming the challenges that lie ahead. These strategic initiatives not only signify our dedication to staying at the forefront of the industry but also highlight our unwavering belief in the potential for growth and innovation.

ACTIVE WORLDWIDE IN
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COUNTRIES

Embarking on a global journey, we are proud to extend our presence to over 120 countries. As we continue to grow, our commitment to innovation and excellence propels us into new territories, fostering partnerships and creating opportunities in regions yet unexplored. Jois us, as we welcome new countries into the Kubota family, where our vision of progress knows no borders.

MORE THAN
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PRODUCTS AND SOLUTIONS

Choose from our extensive portfolio of over 20,000 products and solutions tailored to meet the diverseer needs of our customers. From cutting-edge machinery to innovative solutions, we offer a comprehensive range designed to enhance efficiency and drive success across various industries. Explore the possibilities and elevate your operations with Kubota´s  extensive array of products and solutions.

WALL OF FAME

COMMUNITY SHOWCASE: CAPTURING MOMENTS,
SHARING STORIES, GIVING THANKS

This “Community Showcase” is a living tribute to the diverse tapestry of our community. Join us in celebrating the people, the stories, and the spirit that make Kubota more than a brand – It´s a thriving community of individuals and businesses united by a commitment to excellence and shared success.

INSTAGRAM KUBOTA EU
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